AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft.

This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends.

Jim Kelly's guide to surviving a pitch alone is worth the price.

This is the most brilliant book on Gogol that I have read. Appealing to the layperson and Gogol scholar alike, it weaves textual analysis, biography, and cultural and literary history into an insightful, integrated and often surprising analysis of Gogol's work.

The authors of the Notre Dame Sympsium in the summer of 1999 worked toward the goal of helping people understand and appreciate a profound document from the Holy Father in Rome.

Pope John Paul II introduces the 1998 encyclical "Fides et Ratio" with a question. He wonders whether philosophy makes people feel sick and queasy? The immediate answer is to say, Yes, philosophy does make people feel sick, because of a "widespread distrust of the human being's great capacity for knowledge" (paragraph no. 5).

The conclusion that philosophy makes us queasy receives support from the following induction. Try a simple test and read the following questions: "Who am I? Where have I come from and where am I going? Why is there evil? What is there after this life?" (no. 1).

Do these questions of John Paul II bring about feelings of sickness and light-headedbess? Are the questions heavy and confusing? Do they produce repulsive, clammy feelings in one's nervous system? If you are like some college students in philosophy class, then your anwer may be affirmative.

Philosophy and the above question should be attractive to us and should cause us to relax. "These are questions which we find in the sacred writings of Israel, as also in the Veda and the Avesta," writes John Paul. "We find them in the writing of Confucius and Lao-Tze, and in the preaching of Tirthankara and Buddha." These questions have been confidently addressed in every place and every time history. "They appear in the poetry of Homer and in the tragedies of Euripides and Sophocles, as they do in the philosophical writings of Plato and Aristotle."

Unfortunately, we do not find these questions at Disneyland or Las Vegas. Disneyland in Anaheim has 60 major rides among eight themed lands: Main Street, Tomorrowland, Frontierland, Fantasyland, Adventureland, Critter Country, Mickey's Toontown and New Orleans Square. However, Philosophyland is excluded from the park. Las Vegas ignores the tough questions and provides "escapist fun" with colossal hotels and casinos: Excalibur, Luxor, New York-New York, Circus Circus, MGM Grand and Treasure Island. As the AAA Tour Book says, "Las Vegas became a city that thrived on illusion and fantasy" (California/Nevada 2000, p. 262). However, there is no Philosophy casino in Vegas.

After visiting Dineyland and Las Vegas a person might ask, "Where can I find answers to the tough questions on page 9 in the encyclical?" The Pope replies by saying that "the Church is no stranger to this journey of discovery" (no. 2). The Church is good place to investigate the philosophical questions, because the Church "received the gift of the ultimate truth about human life" from the Lord, and the Lord is "the way, and the truth, and the life" (John 14: 6).

The field sales handbook is an amazing and eyeopening book on how to achieve major breakthroughs in sales.The beauty is that it shows how small changes in working can result in phenomenol results.An excellent book and must read for all sales guys

The noted financial planner, Harold Gourgues has compiled the most comprehensive, stepby-step handbook for professional financial planners available today. His approach is geared to the professional's everyday needs, combining concise clarity of presentation with practical applicability. Here the reader will find a handy compendium of factual information on tax laws, financial instruments, commercial regulations, and the like. But even more than a reference, the handbook is a useful planning guide that lays out specific financial planning strategies for achieving particular financial goals.

The reader will be fully acquainted with ideas and concepts pioneered by Mr. Gourgues, and now in use by fellow professionals. These include:

FINANCIAL SPEED, and how to measure it using the "rate of return matrix study." SEGMENTATION, using the pyramid to illustrate it for clear understanding.

TAX THERMOMETER, as a means for measuring and graphically illustrating a client's income tax exposure.

Similar informative content and concepts throughout provide a logical, practical, understandable approach to personal financial planning. All in all, an invaluable addition to the library of every financial planner, advisor or consultant, or anyone involved with such professionals.

The National Institute on Aging is part of the National Institutes of Health and has the mission of improving the health of older people. Their latest manual, Fitness Over Fifty: Strength, Flexibility, Vitality, Balance, presents twenty-five, easy-to-practice exercises for improve a mature man or woman's basic health, physical fitness, and emotional sense of well-being. Exercise safety tips; motivational assistance, tips on nutrition and healthy eating, as well as records for daily, weekly, and monthly exercise and nutrition records are clearly presented for older readers. Black-and-white photographs enhance the meticulous instructions for activities which are designed especially with the brittle bone and other concerns older men and women must be concerned about fill the pages of this useful, accessible, and very highly recommended health and exercise guide.

I found this book extremely helpful for information while recently working on my senior design project at the Rochester Institute of Technology. As of winter 2002/2003 there is very little liable information on micro air vehicle aerodynamics available free through technical papers and other readings that I could find. After looking for information for nearly a month I purchased this book and had several of my questions on MAV design and applications answered. This book is primarily a collection of AIAA and university MAV technical papers. I would recommend this book to any college student or professor working on a MAV related project.

I've heard that Jim Taylor is one of the nicest guys in the small circle of veteran Western scholars of Thai Buddhism. Along with Peter Jackson, Donald Swearer, Louis Gabaude, Santikaro Bhikkhu, and Stanley Tambiah, Taylor has made a vocation of Thai Studies. Forest Monks and the Nation-State is Taylor's great work, and it is no understatement to say that it has few peers in rigor or style.

Taylor traces the complex interplay between the state and the sangha in the Lao-influenced region of Northeastern Thailand during what may be loosely called the "modernization period" - that is, the period in which the state was using the sangha as an instrument of national consolidation. The story pulsates and oscillates between discussions of reform in the Thai metropole and intimate descriptions of the lives of wandering forest ascetics, whose charisma was co-opted by the state as a part of it's self-conscious formation. Taylor discusses the charisma and routinization processes around well-known Northeastern monks, portraying in vivid detail the ways in which communities, landscapes, and the teaching of the dhamma was changed over time alongside transformations to the Thai countryside and local relationships with Bangkok.

Rather than relying exclusively on the broad strokes of theory and a few scattered historical references and interviews, Taylor has painstakingly gathered mountains of material in order to provide one of the most comprehensive, balanced, and multifaceted social-scientific studies I have ever had the pleasure of reading. Taylor's understanding of the culture, language, and social context of his work is profound; I found him to be a major influence on my own thought as I did fieldwork in another part of Thailand.

As an ethnographic writer, Taylor has few peers. His learned, erudite style and rich vocabulary are academic models for writers in any discipline; yet his sympathy for his informants and deep understanding of the particulars of their inner, spiritual world is as intact as it is with any other writer. Taylor has achieved the extremely difficult task of balancing a systems perspective, on cultural change over a large geographic region and a substantial chunk of time, and a perspective that does not do symbolic violence to the dhamma of his monk-informants, by reducing it to something to be merely classified and catalogued as irrational, emic "remainder."

It was Taylor, along with Michael Taussig, who convinced me to quit anthropology. If work like this is possible, then I could aspire to no more than a series of footnotes to their towering achievements. As a book to inspire awe in scientists of all stripes, though, I can think of no finer example than this book.

_Freedom Summer_ is a richly detailed account of a young white woman who participated in the Student Nonviolent Coordinating Committee's summer project in Mississippi in 1964. The text covers one incredibly intense summer from the basic training session in June to the Democratic Convention in August. I will assign this text in my Civil Rights Autobiography course next semester because, aside from being a clearly-written account of a chaotic time, it will answer some of the questions I know my students will have, such as: what was it like to be a Civil Rights worker? what was it like to be arrested and thrown in a Mississippi jail? what were the day to day activities of people working in the Movement? how were the workers received by the black and white communities? or how do you decide go enter Mississippi after you've just learned that three summer project workers have disappeared and are presumed dead?

Fresh Dialogue 2 presents new voices in graphic design art, capturing over 200 color images illustrating graphic arts designs for various products and web sites. Any with an interest in the new, changing graphic arts world will find this a fine coverage of the latest new works.